Smile Scheme
Branding

Forest Oak School needed a logo to represent their ethos based approach to supporting school community mental health and wellbeing - SMILE. The idea of an acorn character was decided on quickly, this gave us scope to develop the logo into a collection of scenarios that would visually represent the behaviours contained within the SMILE acronym - Socialise, Movement, Interest, Learn, Engage.

“Our aim at Forest Oak is to empower our school community to become architects of their own emotional health and wellbeing within an enabling environment. The logo and characters have helped us to spread this message throughout the year groups in a fun and engaging way”