Concepta Diagnostics
Annual Report
Healthcare and personalised health is in an era of transformational change.
Our client Concepta PLC with their personalised diagnostic
device is at the forefront of healthcare innovation. Under new leadership the company finalised clinical trials and launched their product in the UK and Europe. The company wanted to reflect on this transformation in their annual report to shareholders, focusing on their significant success and breakthrough technology
During the design development of the annual report, the design team were asked to reflect on the myLotus app functionality. The team felt the original icon set were not reflective of the technological aspirations for the company and their demographic. This led to the development of a complete set of bespoke icons to illustrate the app functionality in a way that tied in with the report style. These icons were then adpoted on the app itself.
