Ergo Group

Bringing together a group of companies with their own well established brands under a group umbrella.

Creating an overarching umbrella brand for any company can be tricky at the best of times,  but in the case of Ergo Group, we had a completely blank canvas.  Our challenge was to find a name, build the story, create the brand and ensure that it worked cohesively with four well established leading lifestyle brands.

Challenge Accepted and Delivered!!!

Love it ∴ Live it ∴ Share it

Creating a strapline for each sub brand was an integral part of the Ergo brand development. We came up with the idea of linking the ‘go’ from ergo with a descriptive call to action for each of these brands - go play, go bounce, go relax and go explore.